Samsung Galaxy Note 7 Recall Case Study

It is critical to respond to the problem efficiently so that the damages of the incident can be minimalized and the client s loyalty promoted. Samsung acted quickly to implement a large scale recall of the faulty s7 notes before it had carried out extensive testing and identified the cause of the issue. This proved initially to be a sound course of action and demonstrated to samsung customers that it did care about their safety.

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Thus focusing on the case study of samsung galaxy note 7 it can be seen that any product can have security and system risks that have an adverse influence on both customers and the organization.

Samsung galaxy note 7 recall case study. Case study by tony fu. I conducted my own research and designed this case study of the samsung galaxy note 7 pr scandal and response. Samsung s exploding galaxy note 7.

A case study in how not to release a smartphone. This recent episode reminded the world of samsung s grasp over south korea s economy. On 2nd september 2016 samsung suspended sales of the galaxy note 7 and announced a voluntary recall after it was found that a manufacturing defect in the phones batteries had caused some of them to generate excessive heat resulting in fires and explosions.

It conducts an in depth evaluation of the incident and how it was handled in a professional public relations manner. The samsung galaxy note20 ultra 5g has one of the best screens you can cram in your. The experts can work with the regulators on various strategies including how to issue recall notices and save the brand from damage.

Case study samsung galaxy note 7 exploding batteries pr response free download as pdf file pdf text file txt or read online for free. 2 2016 samsung announced its best smartphone so far galaxy note 7. Immediately after samsung s shares dropped 8 percent shocking the south korean economy and slowing quarterly growth to the lowest level in over a year.

On october 11 samsung issued a global recall of its galaxy note 7 device amid reports of battery fires. The experts know how to recall any product from the market without aggravating the situation. The whole crisis lasted for 47 days and it caused a plummet of the samsung market value of 17 billion.

However twenty days later it became the most dangerous smartphone so far. By october it had to recall over 2 million devices and. Blowing up the launch.

Samsung had to initiate a recall in september of the first version of the note 7 due to faulty batteries that overheated and exploded. Introduction to the crisis. Samsung company could have used the product recall experts to recall the galaxy note 7 from the market.

Case samsung galaxy note 7 is a discontinued android phablet smartphone that was produced and marketed by samsung electronics.

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